Why not men?

In Tannen's essay, she talks about how "There is no unmarked woman". Although i agree with this statement, it wasn't this that caught my eye in the essay. In one part of it she says that she considers all men to be unmarked. After reading this part of the essay it stuck in my head how wrong she actually is.

Although men do not put on make-up, and have many different hairstyles this does not make them unmarked. I think women are marked in there own ways, while men are marked in others.

So what does marked really mean? Does it mean that you put on make-up or have many hairstyles as Tannen states? In my opinion, i dont think this is the only way someone can be marked. To me, I would say that everyone is marked in his or her own personal way. There are no two people on earth that look exactly alike. Shouldn't this mean they are marked?

Although i agree with Tannen that people are marked when they put on make-up and style their hair a certain way, I think people are marked by little things such as their appearance, hair color, eye color, being big, small, tall, or skinny. So why are men not in this category?